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Commerce360 Named As Finalist for Amazon.com Startup Challenge

The Amazon Web Services Start-up Challenge Awards Technical Innovation
November 20, 2007

Commerce360 has been named a finalist in the Amazon.com Web Services Start-Up Challenge. Seven finalists were selected from the pool of almost 1,000 emerging technology companies on the basis of innovative use of Amazon.com’s Web Services (AWS).

Commerce360’s paid search automation platform, ClickEquations™, is an algorithm-driven software engine that drives business results for clients by optimizing the entire system of variables in a paid search campaign using multivariate testing. The complexity and scale of the mathematics involved led the company to use AWS, which enables easy and cost-effective scaling.

“To be selected as a finalist in this competition, at the leading edge of technology, is a real thrill for our technology team – and for me. It is great to get this recognition for the quality of the technology deep inside our product. And we’re happy to add some diversity to a group of mainly Silicon Valley companies!“ exclaimed Lucinda Holt, Commerce360’s CEO.

The winner of the Challenge will be named after finalist presentations on December 6, 2007 at Amazon.com in Seattle, Washington. More information about the contest can be found here and here.

Commerce360 was also named a finalist recently for the Enterprise Awards Start-Up Technology Company of the Year, hosted by the Eastern Technology Council. The winner of that award will also be announced December 6, at the Enterprise Awards Annual Gala in Philadelphia.

About Commerce360

Commerce360 is a software-based search marketing company that improves paid and organic search campaign performance for clients including Internet Retailer 500 and Fortune 100 companies. Our proprietary technology, ClickEquations ™, uses advanced mathematics and statistical analysis to optimize campaigns across the entire search chain and delivers improved campaign efficiency and performance. The company, founded in 2006 to revolutionize online marketing through the use of advanced technology, is located outside of Philadelphia. For more information visit www.commerce360.com.

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