ClickEquations is a pioneering search platform with advanced algorithms to manage and optimize keywords, campaign organization, bids, text-ads and landing page selection for better paid search marketing results.
Board Comprised of Experts in Web Analytics, Search Marketing and Stock Analysis
PHILADELPHIA, PA, October 31 – Commerce360 has formed an Advisory Board to support the development of its proprietary software, ClickEquations™. Three distinguished technology experts - Avinash Kaushik, Kartik Hosanagar and Marc Chaikin - are now contributing their collective knowledge to realize the company`s vision of delivering end-to-end automation in paid search: from queries through keywords, ad creatives, and landing pages.
Avinash Kaushik, a nationally recognized thought leader in web analytics, is helping to refine Commerce360’s product strategy and to define product features. He is the Analytics Evangelist at Google, blogs at Occam’s Razor (a top-rated web analytics blog), and wrote the recently-published Web Analytics: An Hour A Day.
“With Click Equations, Commerce360 is empowering Marketers to truly make data driven decisions when it comes to maximizing the return on their investment from their search dollars,” stated Kaushik emphatically. “No more gut, no more ‘I don`t get it’, no more excuses, you can leave all that behind. Bye, bye wasted dollars, hello qualified customers!”
Kartik Hosanagar, is a Wharton professor with expertise in search marketing. He worked with Yahoo! and Google on their paid search algorithms and joined the Advisory Board to support development of the complex mathematical models that drive the software.
“ClickEquations is the first search automation platform to optimize the full array of elements in a campaign. The engines are getting more and more sophisticated in their offerings, and it is critical that advertisers have solutions like ClickEquations to manage the new complexity,” Hosanagar commented.
Marc Chaikin, a technical stock analyst and entrepreneur who founded Bomar Securities (acquired by Instinet), came on board to apply his experience in implementing disciplined trading and investment strategies through software to the search marketing market.
“It`s amazing how similar the market dynamics in paid search marketing today are to quantitative trading when I founded Bomar Securities in the 1980s,” stated Chaikin. “Commerce360 is driving the search marketing industry forward and I`m excited about applying my expertise in this nascent industry, as well as sharing my experience as an entrepreneur with the management team.”
Craig Danuloff, President and Founder of Commerce360, commented: “This Advisory group is invaluable because each brings a specific experience or skill set that contributes to driving forward our vision of paid search automation. Their work has already improved our product and we’re excited about other efforts already underway.”
About Commerce360
Commerce360 is a software-based search marketing company that improves paid and organic search campaign performance for clients including Internet Retailer 500 and Fortune 100 companies. Our proprietary technology, ClickEquations, uses advanced mathematics and statistical analysis to optimize campaigns across the entire search chain and delivers improved campaign efficiency and performance. The company, founded in 2006 to revolutionize online marketing through the use of advanced technology, is located outside of Philadelphia. For more information visit www.commerce360.com
Contact:
Kevin Hyde
Senior Manager, Public Relations and Marketing
t. 484.362.1355
khyde@commerce360.com