ClickEquations is a pioneering search platform with advanced algorithms to manage and optimize keywords, campaign organization, bids, text-ads and landing page selection for better paid search marketing results.
At Commerce360, what we do for our clients goes beyond building traffic…we build results.
Case Study: Cosmetics Manufacturer
The Challenge:
A manufacturer of cosmetics sold primarily through a network of specialized retailers wanted to leverage the online channel both for direct sales and - more importantly - to drive sales in the channel.
The Solution:
Commerce360 restructured the paid search marketing program to help drive both awareness and online sales.
The Results:
Traffic to the site increased by over 300% in the first 3 months of the program. More importantly, visits from highly relevant, targeted searches increased nearly tenfold. Meanwhile, the percentage of site visitors using the store locator increased from 1% to over 14%, delivering over 50 times the number of people a retail outlet address! The end result was increased sales at the retail outlet in addition to an increase in online direct sales.
Case Study: Home utilities reseller
The Challenge:
An online reseller of home utilities and services, with a network of over 100 sites, had finally reached the limits of its ability to wring performance out of pay per click search marketing. They needed to improve the efficiency of thire paid search and diversify the sources of traffic by improving organic (unpaid, or natural) search.
The Solution:
The paid search campaigns were extended and restructured, and the focus was shifted from traffic generation to ROI while the site’s search engine optimization (gaining traffic from organic, or unpaid search) was engineered.
The Results:
Within six months revenue from paid search more than doubled with no increase in budget, traffic diversification improved markedly with an increase in organic traffic of 70%.
Case Study: Furniture Etailer
The Challenge:
A furniture retailer with a series of sites had given up on paid search for one of the sites after a top-3 search marketing firm failed to obtain positive return on ad spend.
The Solution:
The paid search campaign was completely revamped from keywords through bids and ad creatives.
The Results:
In the first month, the new campaign achieved over 500% return on ad spend!