ClickEquations
ClickEquations is a pioneering search platform with advanced algorithms to manage and optimize keywords, campaign organization, bids, text-ads and landing page selection for better paid search marketing results.
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ClickEquations
ClickEquations™ is our proprietary paid search automation platform. With ClickEquations we’re able to dramatically improve your search advertising results by using advanced mathematics and testing methodologies to optimize PPC campaigns based on your revenue and profit goals.
Unlike other tools which simply ‘optimize your bids’ ClickEquations uses multivariate testing to optimize every variable in the search process:
- Keywords (including match type and negatives)
- Campaign and ad-group organization
- Text-ad creative
- Bids (including day, time, and geo-parting)
- Target landing pages
ClickEquations monitors and improves your paid search campaigns on Google Adwords, Yahoo Search Marketing, and MSN AdCenter.
Why We Built ClickEquations
While managing millions of dollars of PPC spend we became intimately familiar with the incredible technology and sophisticated algorithms the search engine networks are using to expand and improve their offerings.And we noticed that as these programs become more powerful they also become more complex, to the point where it is literally impossible for purely human-managed campaigns to have a chance at optimized results.Paid search has become a sophisticated mathematical and statistical application but the search engines have had all the tools and technology. So we built a world-class software development team and an outstanding advisory board and went to work creating ClickEquations.
It’s an enterprise-class software suite that applies mathematics, statistics, and calculus to the advertisers side of the PPC table. Designed and developed with the help of Wharton Ph.D.s, and based on fundamental concepts from the discipline of quantitative stock analysis, ClickEquations puts you and the search engines on a level playing field - and gives your campaigns a clear advantage of the competition in your marketplace.
How It Works
ClickEquations changes the way paid search campaigns are managed by applying the power of software and computers with tailored mathematical calculations to monitor and optimize the full range of variables which control your PPC succcess.
- ClickEquations optimizes your PPC campaigns in pursuit of your business goals, such as revenue, total profit, or unit sales. So, the first step is to define your goals as well as the constraints (budget, COGS, inventory, etc) that will limit or shape the effort.
- As the system tracks and analyzes your campaigns it design and execute tests on the individual components – keywords, text-ads, match-types, bids, target landing pages, etc. All tests are defined by the software but reviewed and approved by our experienced paid search managers before they’re initiated.
- Tests are scored and adjusted based on both individual and overall system performance. ClickEquations also finds combinations that work in particular circumstances – a text ad, bid, and landing page combination that works for one search query, for example.
- Our experienced paid search managers continually review results, communicate with you to learn about changing business or market conditions, and assist in further tuning of the operation of your campaigns.
Contact UsTo learn more about ClickEquations or how we can help with your paid search campaign, please contact us.
You can call us at (866) 360-0220 or contact us by email.