Organic Search

SEO Methodology

At Commerce360, we attack organic search optimization with the same scientific approach that so dramatically differentiates us in the world of paid search marketing.

All of our organic search engine optimization work is based on the “Commerce360 Optimization Pyramid” shown below. The pyramid defines and indentifies the factors which influence organic search results and helps prioritize effort over the life of the optimization project.

• Platform Technology: The servers and hosting setup and physical configuration of the site impact the search engine crawlers and their basic ability to access your site. Your site must be both technically and logically accessible to the search engine’s crawlers and algorithms. We’ll work with your technical team to ensure that your servers and content management systems are not limiting your organic search rankings.

---

• Information Architecture: The organization of your site should be defined so as to provide a solid logical organization to the engine algorithms, providing them with contextual clarity for all product categories and individual items. This includes the internal navigation and all internal linking structures. Where possible, we’ll assist your site design and development teams to create an architecture which enhances your organic search results.

---

• Page Geometry: It is ultimately each page which is individually considered for ranking and to appear on the search engine result pages. To earn top spots for the appropriate range of keywords the page design (both technical and aesthetic) must support a clear delivery and reinforcement of the themes, keywords and phrases. We’ll help your design and development teams to strike the right balance between the needs of your site visitors and the requirements of the search engine algorithms.

---

• Keywords: Keyword and competitive research form the basis for the delivery of a long term plan for the development of content and delivery of other site improvements that will result in steady search result improvements and coverage expansion. We’ll apply a proven methodology to the discovery and expansion of keywords related to your offerings to acquire traffic for both brand/category/item specific ‘head terms’ and across the full length of the ‘long tail’.

---

• Content: Content is the ultimate spider food, and we’ll work with your teams to maximize the value of all available content, and to the degree possible support the development on incremental content which will facilitate achievement of your SEO goals. All content is placed into the optimized environment defined at the platform, architecture, and page design levels and works within our defined target keyword goals.

---

• Links and Social Media: These are ‘off-site’ components of organic search optimization, which play a significant role in the ranking of any site or page. We can provide complete link-building service and support and advise any social media or blogging strategy to facilitate link development. Like the content plans, all link recommendations are designed to produce consistent progress in getting a growing number of pages ranked for an increasing number of different keywords and search phrases.

Back to Search Engine Optimization >>