Online Marketing Strategy

The success of your website depends upon your doing two things very well:

  • Attracting the right people to visit your web site
  • Persuading these visitors to complete the action that your site is promoting - whether it is an order, a sign-up, a download, or anything else

Your online marketing strategy should define how you're going to accomplish these goals. It should provide a clear roadmap from where you are to where you want to be, in terms of the programs you'll run to drive traffic, the efforts you'll make to improve conversion rates, and the measurements you'll follow to know whether it's working or not.

Our Approach to Online Marketing Strategy

In as little as four weeks you can have an online strategy that will guide your efforts for the next 12 - 18 months.

Our process starts by learning where your online business has been, evaluating its current state and reviewing your competitors. Then we bring our experience and expertise to working sessions with you to discuss and define priorities, allocate resources, set milestones, and develop budgets.

The result is a comprehensive plan that clearly documents the development milestones towards programs that will increase site traffic, the design and test efforts that will increase your conversion rates, and the business metrics that will control spending and be used to measure revenue and results.

What You Get

The development of an online marketing strategy provides you with confidence and clarity as to exactly how you should apply the resources you have available to produce the highest possible online revenues.

At the end of the process you'll have:

  • A visitor acquisition strategy which leverages the audiences and economics of each marketing method (SEO, SEM, Affiliate, Email, Advertising, etc.) and fits your business model, budgets, and available resources.
  • Budgets, schedules, and the identification of internal and external resources, as necessary. Our goal will be to develop a robust set of acquisition strategies that lead to increasing numbers of qualified visitors at or below our target acquisition costs or net ROI.
  • A basic review of your current website in terms of 'persuasion' and 'conversion' effectiveness, and an overview of the options available to improve overall conversion rates and ROI.
  • A defined set of key metrics and reports that will enable clear ongoing analysis of your business and online marketing efforts. We'll identify the current trends in your traffic acquisition and site usage patterns, and show you how to monitor key metrics against defined targets and goals for each area of the online marketing plan.

Next Steps